Copywriters, Art Directors, Creative Technologists and Ideapreneurs all learn together in the studio. This allows us to simulate real-world working environment, getting our students into the practice of working in teams on briefs from the first day of term.
Many students already know which pathway they want to go down before applying to the school, but some students change their mind and switch during the year, and some don’t have a fixed idea of which pathway is best for them. They just know that the school is right for them.
We expect all of our students to attend all craft workshops together. This means that copywriters end up learning typography, art directors get into the habit of writing straplines, and everyone learns about emerging technology trends.
We are quite heavy on strategy and planning on our course and some of our students decide to become strategic planners after leaving School of Communication Arts.