Mentoring About

Our unique learning model means that students get to meet and learn from hundreds of industry leading mentors over the year. That’s a big departure from the norm in most colleges and universities, and an even bigger advantage for our students.

Our mentors come in over the course of the year whenever they have time to spare. Most are busy working professionals who we massively appreciate taking the time out of their hectic schedules to come in, but it means that our students are given time with the kind of people that you’d normally have to fight for a meeting with.

There are no rules or regulations when our mentors come in. First we’ll welcome them with a hot drink, then they’re set free to mingle with the creatives. Teams often snap up mentors to ask for help on a number of things. This can range from book crits, to bits of advice on current projects, tips on how to crack the industry, insights, strategy, or just to be inspired by some of the amazing people we have pass through the doors of St Matthew’s Church.

This isn’t the only way mentors interact with our students. We’re lucky enough to have a great calendar of masterclasses throughout the year. Mentors step up on stage to share their wisdom, advice, tips, and tricks with the current intake, as well as inspiring them with their stories, creations, and achievements.

With over 1,000 mentors on our database all coming from a whole range of backgrounds, not exclusively advertising. As well as art directors, copywriters, creative directors, strategists and planners, you’ll meet creative technologists, entrepreneurs, artists, consultants, thought leaders, makers, doers, and everything in between. We believe that everyone has something to offer, and being stuck in the advertising bubble isn’t the way to produce award winning work. We want our students to be inspired by all manner of creative people and we welcome them from every kind of discipline imaginable.

In addition to the hundreds of industry mentors we see throughout the year, we also have a team of in-house mentors who come in regularly to get to know the students and guide them through their year at the school.